Value- what are you worth?
documentry- century of yourself
(designer consumer society)
Philip kotler- Look up on you tube!
T- target market
*getting someone to fall in love with your brand used to be winning over their heart now its all about their spirits (Love for the world!)
*delivering began by name address male/female now you need to talk o the customers help design customers help design products E>G |INNOCENT
MASLOWS hierachy of need
Where is the money??
Greatest human need Reduced human need
Greatest Market potential Lower market potential
-Food industry -Organic faming
-Housing - Holiday cottages
-Utilities -Home insulation
-Medicine -Health spas
-Transport - conservation
-Construction - Religion
-Water - Swimming pools
-New tech - alternative tech
*Aim and specific aims of a company stay the same yet objectives change every year
*WHEN writing my mission statement dont say what your actually going to do leave it open yet show the spririt behind what you do.