My ambition as a graphic designer is to be successful and known within the industry not only for the type of work i do but my dedication and personal interaction with my clients, I wish to collaborate with other designers and build up a diary of contacts and close friends on which i can rely on if in need.
I wish to be diverse in what i do and cope with various graphic design jobs such as editorial corporate and illustration my main aim is to use all of these sectors together. I would be interested in working with packaging a lot more as the interaction essence of design not only inspires me but excites me within.
I desire to be a freelance artist/ own a company yet this is very hard to get noticed and get yourself out there a lot of hard work will soon be well worth it as a student this scares me a little yet from what i have learnt from this module i understand how present myself to my clients and where to meet potential new ones.
I have learnt from my research your website is very important as a creative with visual means this needs to be exciting and corporate to appeal to all audiences many of the websites i have visit were complex and pretty much the same as each others. I have noticed the importance of a blog as when you see artists work and a short summary you almost think in there mind set and feel as if you know them this is really good aura and vibe to have with clients, so i will continue with mine.
Being interested in print finishes i think it would be valuable of my time to do a placement in a print company that way i can really understand the processes and valuation of certain designs this would make me more competitive at getting a job as an in house designer as you are mainly the only graphic designer in the company you need to be able to take artwork to the print level. by gaining a lot of experience now whist i can will expand my knowledge and make me more valuable.
Thursday 9 December 2010
Task four
Who else is out there/ how good are they?
Who am I competing against?
What do they offer?
What makes me better?
What makes me different?
Tigerprint
Steph says hello
Elizabeth anne designs
Tigerprint-
Offer great competetions on their websites with cash prizes which links into giving something away for free. they also have great industry link with Marks and Spencer and have gained all of their custom designing gift wrap and cards. What i believe makes me better is the fact i know about paper based products and innovate ways into folding and interactive elements of design. I can use typography significantly and understand hierarchy of type. Good insight of effective ways to use colour and print finishes such as flocking embossing and de-bossing. cards are a common thing now they hold the same principles and have never changed since they were created its time for the new! Im different as i want to change the way we use design yet in an fun and imaginative way.
Steph says hello-
This is a freelance illustrator who has just finished her degree and started a new business she sells on sociey6 and has just opened an online etsy shop she offers free prints and runs little competitions of her own and gives away goodies with her products. has a good dilogue with customers and has a range of conatcts due to working with them or her work featuring in the magazine etc. what i believe makes me better my designs are diverse and dont paticulally work a simliar way every time. Im different because i design in a different way i like corporate illustrations not just light hearted.
Elizabeth anne designs-
I found a blog with lovely wedding stationary on designed by this artist I like this sort of thing as you want to be corporate yet have the freedom to have a creative flair on things as a freelance artist i haven't heard much of her work which could possibly mean not promoted herself very well. she has man excellent designs on her blog and has work. as i work in a hotel i would be able to leave business cards to be given out for wedding show rounds and possible a booklet of my previous work this way i am giving to my target market directly. As i wont just be dependent on this type of work it makes my success as a designer more likely!
SWOT analysis-
s-strengths
w-weaknesses
o-oppurtunities
t- threats
Steph says hello
Elizabeth anne designs
Tigerprint-
Offer great competetions on their websites with cash prizes which links into giving something away for free. they also have great industry link with Marks and Spencer and have gained all of their custom designing gift wrap and cards. What i believe makes me better is the fact i know about paper based products and innovate ways into folding and interactive elements of design. I can use typography significantly and understand hierarchy of type. Good insight of effective ways to use colour and print finishes such as flocking embossing and de-bossing. cards are a common thing now they hold the same principles and have never changed since they were created its time for the new! Im different as i want to change the way we use design yet in an fun and imaginative way.
Steph says hello-
This is a freelance illustrator who has just finished her degree and started a new business she sells on sociey6 and has just opened an online etsy shop she offers free prints and runs little competitions of her own and gives away goodies with her products. has a good dilogue with customers and has a range of conatcts due to working with them or her work featuring in the magazine etc. what i believe makes me better my designs are diverse and dont paticulally work a simliar way every time. Im different because i design in a different way i like corporate illustrations not just light hearted.
Elizabeth anne designs-
I found a blog with lovely wedding stationary on designed by this artist I like this sort of thing as you want to be corporate yet have the freedom to have a creative flair on things as a freelance artist i haven't heard much of her work which could possibly mean not promoted herself very well. she has man excellent designs on her blog and has work. as i work in a hotel i would be able to leave business cards to be given out for wedding show rounds and possible a booklet of my previous work this way i am giving to my target market directly. As i wont just be dependent on this type of work it makes my success as a designer more likely!
SWOT analysis-
s-strengths
w-weaknesses
o-oppurtunities
t- threats
Task three
How will i promote myself?
What do they want to hear? DESIGN SELLS!
What should i say to them? how can change there business for the better without saying what im going to do a good mission statement.
How will i communicate to them? website , mailshots , networking events
- Evaluate most effective marketing methods for my own practice AND effective methods to reach potential customers. 'place' which gives the best competitive advantage and be convenient for client.
Relate to the:
C-creating
C-communicating
D-delivering
V-value
T-target market
P-profit
Summary:
From the knowledge i have received from the what are you worth lecture, i have found it to be vitally important reaching out to my potential clients and how i portray me as a designer what are my qualities and inspires my design work what are my values. I have to get these across to my clients to win over there spirit for life this may be concerns in the environment eco designs as graphics uses a lot of paper results in a lot of waste do i value the important of recyclable materials etc. In order to this well i will need to have a positive position statement on my website home page. My website will be a main port of call for my clients as it is easily accessible and can feature previous design work, with examples of successful businesses such as innocent (smoothie making company) i have realised the importance of having a feedback section to keep in contact with my clients find out there wants needs and desires for the future products. Keeping a dialogue with customers i believe helps them relate to you on a personal level and more importantly the products you are producing. Where is the money? there is no need for me to be using my portfolio for designs which are not needed this wont excite potential clients or employers if i can create things which are new exciting and intriguing employers will be able to see the desire for me to work for there business and be a valued asset. If i was a freelance designer it just wouldnt be enough to create the communicating aspect and delivering it to companies will become essential to the success and who you communicate it to! Being a freelance designing is running your own business you have to work out how much your spening whats your hourly rate? and how much your selling for profit!
What do they want to hear? DESIGN SELLS!
What should i say to them? how can change there business for the better without saying what im going to do a good mission statement.
How will i communicate to them? website , mailshots , networking events
- Evaluate most effective marketing methods for my own practice AND effective methods to reach potential customers. 'place' which gives the best competitive advantage and be convenient for client.
Relate to the:
C-creating
C-communicating
D-delivering
V-value
T-target market
P-profit
Summary:
From the knowledge i have received from the what are you worth lecture, i have found it to be vitally important reaching out to my potential clients and how i portray me as a designer what are my qualities and inspires my design work what are my values. I have to get these across to my clients to win over there spirit for life this may be concerns in the environment eco designs as graphics uses a lot of paper results in a lot of waste do i value the important of recyclable materials etc. In order to this well i will need to have a positive position statement on my website home page. My website will be a main port of call for my clients as it is easily accessible and can feature previous design work, with examples of successful businesses such as innocent (smoothie making company) i have realised the importance of having a feedback section to keep in contact with my clients find out there wants needs and desires for the future products. Keeping a dialogue with customers i believe helps them relate to you on a personal level and more importantly the products you are producing. Where is the money? there is no need for me to be using my portfolio for designs which are not needed this wont excite potential clients or employers if i can create things which are new exciting and intriguing employers will be able to see the desire for me to work for there business and be a valued asset. If i was a freelance designer it just wouldnt be enough to create the communicating aspect and delivering it to companies will become essential to the success and who you communicate it to! Being a freelance designing is running your own business you have to work out how much your spening whats your hourly rate? and how much your selling for profit!
Task two
Where are they?- How will they find me?
Ideas at the wrong time vs ideas at the right time
P- politicians
E- economics
S- society
T- technology
Whats affecting our target audience you are designing for?
- research statistics on target audience - life balance etc
Four examples of client group:
Local:
National:
European:
Transnational:
Ideas at the wrong time vs ideas at the right time
P- politicians
E- economics
S- society
T- technology
Whats affecting our target audience you are designing for?
- research statistics on target audience - life balance etc
Four examples of client group:
Local:
National:
European:
Transnational:
WORLDWIDE(except Asia and Scandinavia)
CWC International
Contact: Koko Nakano
611 Broadway, Suite 730
New York, NY 10012
USA
agent@cwc-i.com
tel 1-646 486-6586
fax 1-646 486-7622
Contact: Koko Nakano
611 Broadway, Suite 730
New York, NY 10012
USA
agent@cwc-i.com
tel 1-646 486-6586
fax 1-646 486-7622
ASIA
Cross World Connections
4-3, 2F Saragaku-cho, Shibuya-ku
Tokyo 150-0033
Japan
agents@cwctokyo.com
tel 81-3- 3469 0745/0746
fax 81-3 3496 0747
4-3, 2F Saragaku-cho, Shibuya-ku
Tokyo 150-0033
Japan
agents@cwctokyo.com
tel 81-3- 3469 0745/0746
fax 81-3 3496 0747
SCANDINAVIA
to contact me directly
stina@stinapersson.com
stina@stinapersson.com
Task one
-WHO AM I?
What do i like designing? - paper based intriguing booklet designs - childrens artwork- illustration - surface pattern design - Retail clothes tags window displays
What skills do i have and how do they relate to your client group? -drawing - understanding of target markets - software skills
What skills do i need? and what skills do you need to develop? - professional understanding of a variety of print processes - a broader portfolio into illustration on corporate products - intriguing hand crafted products - deeper understanding of colour theory - software skills
What are your proffesional/ creative aims and how do they relate to your clients needs? - i want to be diverse in what i do be illustrative with a corprate edge E.G t-shirts then booklets for collections etc
How can i apply what i learnt from lecture one :
Marketing roles
- identfy customers needs to develop new products
- I CAN USE THIS TO GET MYSELF INTO THE INDUSTRY BY IDENIFING CUSTOMERS NEEDS AND APPLYING THAT KNOWLEDGE TO MY ATWORK FOR MY PROTFOLIO TO ADDRESS WHAT THEY WANT.
- listening to feedback from clients ( how can i dig into this infomation? )
- being equipped and ready, business cards ( begin to look into designing them)
FOUR P's
PRODUCT PLACE PROMOTION PRICE
Summary
From the marketing lecture what i have learnt about me as a designer i can find out what the current market needs are and apply my current design practice work to fit into the " niche" . The type of industry i want to work for is mainly within the retail sector where the four P's are very relevant I will provide the creative element of the product yet what i will design will be affected by the price place and promotion of the product there is only so much i will be paid to carry out the work and the successfulness of the product will depend on the consumer. So promotion will be important where are my clients how will they see relevant advertisements? How much will the item cost am i out pricing the market etc how much will it cost me to design will i be making a profit. All the elements of the four P's have to be precise other wise the product will fail in the market. Currently in my design practice i do questionnaires and have interim crits of my work to see how im doing and potentially this is what companies do to find out the information they need to be a successful trader in the retail sector. designing for the needs of the client whos buying it can be difficult yet so rewarding.
What do i like designing? - paper based intriguing booklet designs - childrens artwork- illustration - surface pattern design - Retail clothes tags window displays
What skills do i have and how do they relate to your client group? -drawing - understanding of target markets - software skills
What skills do i need? and what skills do you need to develop? - professional understanding of a variety of print processes - a broader portfolio into illustration on corporate products - intriguing hand crafted products - deeper understanding of colour theory - software skills
What are your proffesional/ creative aims and how do they relate to your clients needs? - i want to be diverse in what i do be illustrative with a corprate edge E.G t-shirts then booklets for collections etc
How can i apply what i learnt from lecture one :
Marketing roles
- identfy customers needs to develop new products
- I CAN USE THIS TO GET MYSELF INTO THE INDUSTRY BY IDENIFING CUSTOMERS NEEDS AND APPLYING THAT KNOWLEDGE TO MY ATWORK FOR MY PROTFOLIO TO ADDRESS WHAT THEY WANT.
- listening to feedback from clients ( how can i dig into this infomation? )
- being equipped and ready, business cards ( begin to look into designing them)
FOUR P's
PRODUCT PLACE PROMOTION PRICE
Summary
From the marketing lecture what i have learnt about me as a designer i can find out what the current market needs are and apply my current design practice work to fit into the " niche" . The type of industry i want to work for is mainly within the retail sector where the four P's are very relevant I will provide the creative element of the product yet what i will design will be affected by the price place and promotion of the product there is only so much i will be paid to carry out the work and the successfulness of the product will depend on the consumer. So promotion will be important where are my clients how will they see relevant advertisements? How much will the item cost am i out pricing the market etc how much will it cost me to design will i be making a profit. All the elements of the four P's have to be precise other wise the product will fail in the market. Currently in my design practice i do questionnaires and have interim crits of my work to see how im doing and potentially this is what companies do to find out the information they need to be a successful trader in the retail sector. designing for the needs of the client whos buying it can be difficult yet so rewarding.
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