10 steps for a future you!
1. Proactive
-stimulus - respond
-stimulus-choice-respond
2. project
-develop a vision for your future
-create a principal centered personal mission statement
-extend the mission into long term goals
3. Provide
-clear explanations to people
-speak in their language--->not yours
-talk about benefits not procceses
4. Prioritise
-put first things first
-keep a proper balance
-stick to your personal mission
5. Presents
-think win/win
-seek outcomes and relationships that are mutually benefitial
-do a favour gain a favour
[ coffee with kloog] --> business man gives advice to others to find gaps in the market!
Kohlbergs Theory
pre-conventional conventional post conventional
- i want - i would be happy to - we can
-why should i - your needs - together
-nobody listens - i understand - mutual benefit
-short term - medium term - long term
dependant independant interdependant
6. Pause
- pause and listen- give all your attention
-empathise walk in their shoes
-dont re itterate or interperate just listen
- do you really feel the way they feel or are you just saying that?
7. Proven
-consistency
-integrity
-reliability
What type of designer am i ? fluctuate style or reliable worker?
8. Partner
- synergy multiple talents
-work with others outside your field to achieve greatness
9. Pit-stop
-sharpen up bolt on get new stuff
-rest revitilise
-explore challenge excite
10. Propel
-extinguish your fears
-exude confidence
-instic faith
*too easy to say NO!
*evrybodys scared!
* dont let things hold you back
-If you dont belive in yourself why should others?!
-Dont say im just!....the student designer etc BE PROUD!
Friday 26 November 2010
Seminar two
Values Attributes Skills
-environment -hard worker -software
-traditionalist -team player
-vegitarian -see the funny side
-activist -initiative
-social change -direct
50 Words about me!
What drives me as a designer is discovering line and shapes adding personal touches to everything i do. Exploring where line is used and how i can apply it to various projects inspires me to break the barriers of very controlled aspects of the design industry. Social change interests me and the psychology of design. As my designs are lighthearted this can help people relate to what im doing and speak to them o a personal level.
Words to add to mission statement
Observational
individual
enthusiastic
experimental
optimistic
dedication
practical recycling
research
team player
handmade
craft
-environment -hard worker -software
-traditionalist -team player
-vegitarian -see the funny side
-activist -initiative
-social change -direct
50 Words about me!
What drives me as a designer is discovering line and shapes adding personal touches to everything i do. Exploring where line is used and how i can apply it to various projects inspires me to break the barriers of very controlled aspects of the design industry. Social change interests me and the psychology of design. As my designs are lighthearted this can help people relate to what im doing and speak to them o a personal level.
Words to add to mission statement
Observational
individual
enthusiastic
experimental
optimistic
dedication
practical recycling
research
team player
handmade
craft
Lecture four
How to sucessfully promote yourself in six easy steps!
Communication mix
-Exhibitons
-Personal selling
-Publicity
-Sales promo
-Direct mail/direct response to marketing
-sponsership
-advertising
-merchandising
-public relations
-trade fairs
[ important to get a range of methods to hit different target markets]
Getting there attention
- memorable business cards
-advertising
-events
-radio interviews
-write articles
-run a blog
-exploit social media
-publicity
*Need to get your name out there more and more
BUILD THIER INTEREST
-website
-portfolio
-information packs
-catalogue
-curation
-exhibition
*Give them something for free on your website E.G. layout tips colour etc.
*Offer your help to others at exhibition etc.
* carry examples of your work with you at all times.
CONVINCE THEM.
-artist statement
-recommendations
-testimonials
-awards
-community engagement
-professional bodies
-charity events
*ENSURE clients email you a thankyou put it in your C.V
MAKE THE OFFER IRRESISTABLE
- value proposition
-pricing strategies
-packaging
-try before you buy
-recommendations
-differentiation
[Have to know what were up against]
CLOSE THE SALE
-convenience
-buy it now
-right place/right time
-delivery
-personal selling
-interactive website
REINFORCE
-after sales service
-advertising
-pubic relations
-longevity
-merchandising
-maintaning contact
-building relationships
*Keep in touch with people email updates of what your doing now!
YOUTUBE:jonnycupcakes
AIDA
attention/ interest / desire / action
adverts are expensive need to find out certain things so that money isnt wasted!
- demographics of a magazine circulation, readaship subscribers,
Communication mix
-Exhibitons
-Personal selling
-Publicity
-Sales promo
-Direct mail/direct response to marketing
-sponsership
-advertising
-merchandising
-public relations
-trade fairs
[ important to get a range of methods to hit different target markets]
Getting there attention
- memorable business cards
-advertising
-events
-radio interviews
-write articles
-run a blog
-exploit social media
-publicity
*Need to get your name out there more and more
BUILD THIER INTEREST
-website
-portfolio
-information packs
-catalogue
-curation
-exhibition
*Give them something for free on your website E.G. layout tips colour etc.
*Offer your help to others at exhibition etc.
* carry examples of your work with you at all times.
CONVINCE THEM.
-artist statement
-recommendations
-testimonials
-awards
-community engagement
-professional bodies
-charity events
*ENSURE clients email you a thankyou put it in your C.V
MAKE THE OFFER IRRESISTABLE
- value proposition
-pricing strategies
-packaging
-try before you buy
-recommendations
-differentiation
[Have to know what were up against]
CLOSE THE SALE
-convenience
-buy it now
-right place/right time
-delivery
-personal selling
-interactive website
REINFORCE
-after sales service
-advertising
-pubic relations
-longevity
-merchandising
-maintaning contact
-building relationships
*Keep in touch with people email updates of what your doing now!
YOUTUBE:jonnycupcakes
AIDA
attention/ interest / desire / action
adverts are expensive need to find out certain things so that money isnt wasted!
- demographics of a magazine circulation, readaship subscribers,
Lecture three
Value- what are you worth?
documentry- century of yourself
(designer consumer society)
The EXPERTS
drucker-1985
mihaly 1997
Philip kotler- Look up on you tube!
C- creating
C- communicating
D- delivering
V- value
T- target market
P- profit
*getting someone to fall in love with your brand used to be winning over their heart now its all about their spirits (Love for the world!)
*delivering began by name address male/female now you need to talk o the customers help design customers help design products E>G |INNOCENT
MASLOWS hierachy of need
Self actualisation
Esteem
Love/ belongings
Safety
Physilogical
Where is the money??
Greatest human need Reduced human need
= =
Greatest Market potential Lower market potential
-Food industry -Organic faming
-Housing - Holiday cottages
-Utilities -Home insulation
-Medicine -Health spas
-Transport - conservation
-Construction - Religion
-Water - Swimming pools
-New tech - alternative tech
*Aim and specific aims of a company stay the same yet objectives change every year
*WHEN writing my mission statement dont say what your actually going to do leave it open yet show the spririt behind what you do.
documentry- century of yourself
(designer consumer society)
The EXPERTS
drucker-1985
mihaly 1997
Philip kotler- Look up on you tube!
C- creating
C- communicating
D- delivering
V- value
T- target market
P- profit
*getting someone to fall in love with your brand used to be winning over their heart now its all about their spirits (Love for the world!)
*delivering began by name address male/female now you need to talk o the customers help design customers help design products E>G |INNOCENT
MASLOWS hierachy of need
Self actualisation
Esteem
Love/ belongings
Safety
Physilogical
Where is the money??
Greatest human need Reduced human need
= =
Greatest Market potential Lower market potential
-Food industry -Organic faming
-Housing - Holiday cottages
-Utilities -Home insulation
-Medicine -Health spas
-Transport - conservation
-Construction - Religion
-Water - Swimming pools
-New tech - alternative tech
*Aim and specific aims of a company stay the same yet objectives change every year
*WHEN writing my mission statement dont say what your actually going to do leave it open yet show the spririt behind what you do.
Lecture two
Ideas at the wrong time!
P- politions could not see the beneifit
E- economics
S- society
T-technology
ideas at the right time!
e.g. concord
be aware of the economics read newspapers broadsheets once a week to keep up to date
Do you have an informed opinion?
political
these are international local and trade laws tax breaks human rights are all important factors of design for the public sector.
technology
wired guardian economist
do we know the latest thinking or just whats in the shops!
social
do you know whats effecting people
work-life balance
eco-aware?
debt recovery
grow your own
PEst analysis what is affecting the target audience you are designing for?
Evolutionary----revolutionary
Manager------oppurtunist <---------WHAT TYPE OF DESIGNER ARE YOU??
Cautious------risk taker
Where do oppurtunities come from?
-trends - tech - political change - economic chnage - human need - problems - research
technology<--------------->market
Push and pull
Project manager skills
1. define the problem
2. build confidence
3.problem solving
4. risk analysis
5. psyical resources
6. planning
7. human resources
8. quality control
COMMUNICATE!
how do you know its a good oppurtunity?
Look at your competitors
- how many are there?
-how well are they doing?
-what do they do well?
- what could you do to improve
www.getsetforbuiness.com
P- politions could not see the beneifit
E- economics
S- society
T-technology
ideas at the right time!
e.g. concord
be aware of the economics read newspapers broadsheets once a week to keep up to date
Do you have an informed opinion?
political
these are international local and trade laws tax breaks human rights are all important factors of design for the public sector.
technology
wired guardian economist
do we know the latest thinking or just whats in the shops!
social
do you know whats effecting people
work-life balance
eco-aware?
debt recovery
grow your own
PEst analysis what is affecting the target audience you are designing for?
Evolutionary----revolutionary
Manager------oppurtunist <---------WHAT TYPE OF DESIGNER ARE YOU??
Cautious------risk taker
Where do oppurtunities come from?
-trends - tech - political change - economic chnage - human need - problems - research
technology<--------------->market
Push and pull
Project manager skills
1. define the problem
2. build confidence
3.problem solving
4. risk analysis
5. psyical resources
6. planning
7. human resources
8. quality control
COMMUNICATE!
how do you know its a good oppurtunity?
Look at your competitors
- how many are there?
-how well are they doing?
-what do they do well?
- what could you do to improve
www.getsetforbuiness.com
Lecture one
"how to get yourself out there!!"
www.designcouncil.org <-- design stats
2% BIG AGENCY 11% medium agency 87% small agency
www.artscouncil.com
Marketing Roles
1. identify customers needs to develop new products
2. developing price strategies
3. promote products to target audiences
4. distribute products
5. add value to your product through customer benefits
6. monitor the performance
Need to listen to feedback from the public "What do they want?" how can i deliver?
BEST ADRESS BOOK!
- collect peoples adresses numbers of other creatives
- stay in contact
Value proposition
1. make it short
2. be specific
3. keep it simple
4. use customer language
5. pass the GUT feeling test!
BE EQUIPPED AND READY
- business cards
- pdfs of your work
- blog upto date with all proffesional work
INTERNAL
-skills - marketing
-personality - key objectives
-ambitions - oppurtunties
-key interests - collaborations
- values - resources
PAST <-------------> FUTURE
EXTERNAL
- awards - customer needs
-competitions - social trends
-testimonials - new technology
-press artical - political pressures
- exhibitions - economics
- environments
NETWORKING EVENTS
- gallery openings
- craft fairs
- art markets
NOTE: before you go what do you want to know potential clients get adresses
SETH GODIN- marketing books entrepeanur
Have to earn respect of friends and associates that will help me with my practice
NEGOTIATE AND CLOSE THE DEAL
- get it in writing
- hand over an invoice
Basic principles of marketing:
PRODUCT PRICE
creative input daily rate royalty free
PLACE PROMOTION
best location to sell marketing methods branding
sales environment value proposition
www.designcouncil.org <-- design stats
2% BIG AGENCY 11% medium agency 87% small agency
www.artscouncil.com
Marketing Roles
1. identify customers needs to develop new products
2. developing price strategies
3. promote products to target audiences
4. distribute products
5. add value to your product through customer benefits
6. monitor the performance
Need to listen to feedback from the public "What do they want?" how can i deliver?
BEST ADRESS BOOK!
- collect peoples adresses numbers of other creatives
- stay in contact
Value proposition
1. make it short
2. be specific
3. keep it simple
4. use customer language
5. pass the GUT feeling test!
BE EQUIPPED AND READY
- business cards
- pdfs of your work
- blog upto date with all proffesional work
INTERNAL
-skills - marketing
-personality - key objectives
-ambitions - oppurtunties
-key interests - collaborations
- values - resources
PAST <-------------> FUTURE
EXTERNAL
- awards - customer needs
-competitions - social trends
-testimonials - new technology
-press artical - political pressures
- exhibitions - economics
- environments
NETWORKING EVENTS
- gallery openings
- craft fairs
- art markets
NOTE: before you go what do you want to know potential clients get adresses
SETH GODIN- marketing books entrepeanur
Have to earn respect of friends and associates that will help me with my practice
NEGOTIATE AND CLOSE THE DEAL
- get it in writing
- hand over an invoice
Basic principles of marketing:
PRODUCT PRICE
creative input daily rate royalty free
PLACE PROMOTION
best location to sell marketing methods branding
sales environment value proposition
Profile
Are you a highly creative middleweight to senior graphic designer with a passion for fashion? Do you have first class skills across both print & digital front end visuals? Have you got experience designing for high-end fashion retail clients possibly in a Publishing House, Retailer or Design Agency - and have you worked within a high pressure creative environment across fashion brands?
The Role
This is a very exciting middleweight to senior graphic design role for a highly creative, fashion loving, graphic designer. You will be joining a brilliant team, working alongside fashion forward and highly respected individuals within fashion retail. You will be part of the core team, creating both beautiful & functional designs to drive the marketing and communication forward. You will be working across various print collateral - brochures, posters, leaflets & design templates using InDesign, Photoshop and Illustrator (or freehand). On the digital side – you must have experience of creating front end visuals for Websites, Microsites and e-newsletters along with good Photoshop retouching skills – you must have good working knowledge of Flash, HTML & CSS
Company
High-end and popular fashion retail brand with a down to earth, friendly and Business Savvy team. They are based near Dublin and are the market leader in their sector. This is a great time to be joining a well respected brand offering fantastic guidance and career progression.
Are you a highly creative middleweight to senior graphic designer with a passion for fashion? Do you have first class skills across both print & digital front end visuals? Have you got experience designing for high-end fashion retail clients possibly in a Publishing House, Retailer or Design Agency - and have you worked within a high pressure creative environment across fashion brands?
The Role
This is a very exciting middleweight to senior graphic design role for a highly creative, fashion loving, graphic designer. You will be joining a brilliant team, working alongside fashion forward and highly respected individuals within fashion retail. You will be part of the core team, creating both beautiful & functional designs to drive the marketing and communication forward. You will be working across various print collateral - brochures, posters, leaflets & design templates using InDesign, Photoshop and Illustrator (or freehand). On the digital side – you must have experience of creating front end visuals for Websites, Microsites and e-newsletters along with good Photoshop retouching skills – you must have good working knowledge of Flash, HTML & CSS
Company
High-end and popular fashion retail brand with a down to earth, friendly and Business Savvy team. They are based near Dublin and are the market leader in their sector. This is a great time to be joining a well respected brand offering fantastic guidance and career progression.
I have been looking into the applications for jobs that i may be interesting in applying for after university this will help me get my portfolio upto date and contain the artwork specifically aimed for the role i want.
Packaging Designer – Beauty / Toiletries – circa 30k
You are a packaging designer with extensive experience in the beauty or fragrance arena. They are a leading fashion retailer that most people would give their right arm to work for.
The perfect candidate for this role would be a conceptual designer with a stunning folio demonstrating a wealth of packaging, gift packs and POS for the hi-end beauty sector. You must be also be a confident communicator that can juggle multiple projects and be able to present your own concepts. Excellent CS3 skills are essential.
The role
You will be working alongside the in-house creative team, predominantly on their new fragrance and toiletry ranges for men and women. Developing the brand for each range and producing visuals and artwork for packaging and POS - this is a highly conceptual role that requires someone that is unique and diverse in their approach to design. Good hands on skills are important as while there is an artworking team you will often be expected to carry projects through to print ready stage.
The company
A leading fashion retailer that is expanding their non-fashion offering. A great place to work that presents their staff with the opportunity to be original and really push the creative boundaries.
This is a packaging designer’s dream role. If you have a strong portfolio in either beauty, fragrance or toiletry packaging and are looking for your next role then please send your CV and samples of your work to sunni@profilescreative.com as soon as possible.
Packaging Designer – Beauty / Toiletries – circa 30k
You are a packaging designer with extensive experience in the beauty or fragrance arena. They are a leading fashion retailer that most people would give their right arm to work for.
The perfect candidate for this role would be a conceptual designer with a stunning folio demonstrating a wealth of packaging, gift packs and POS for the hi-end beauty sector. You must be also be a confident communicator that can juggle multiple projects and be able to present your own concepts. Excellent CS3 skills are essential.
The role
You will be working alongside the in-house creative team, predominantly on their new fragrance and toiletry ranges for men and women. Developing the brand for each range and producing visuals and artwork for packaging and POS - this is a highly conceptual role that requires someone that is unique and diverse in their approach to design. Good hands on skills are important as while there is an artworking team you will often be expected to carry projects through to print ready stage.
The company
A leading fashion retailer that is expanding their non-fashion offering. A great place to work that presents their staff with the opportunity to be original and really push the creative boundaries.
This is a packaging designer’s dream role. If you have a strong portfolio in either beauty, fragrance or toiletry packaging and are looking for your next role then please send your CV and samples of your work to sunni@profilescreative.com as soon as possible.
| ||||||||||||||||||||
What i want to achieve at the end of the course?
Have a good understanding about print processes and special finishes and how i can apply these to fit in with the way i design.
-develop my portfolio -understand how the industry works
-manage stress levels -do the style of work like the area of industry i want to work for
-know exactly what i want to do in the industry
What do yo want to achieve this year?
At the end of this year i would like to know more about the way best to type within design how apply it most effectively. develop my own style of working with layout and imagery. what style do i feel most comfortable in using and what looks effective and professional. Be confident in what i can do especially on software.
-consistent professionalism -lots of contacts
-understand the industry - independent designer
What do you want to achieve at the end of your career?
I am interested in graphics for clothing and all the graphic products for river island (fashion store) producing there direction really inspires me. voucher pack shop window displays and clothes tags.
-dont have to worry too much about budgeting -be well known within the industry
-no debt -work in a range of environments
-enjoy a full time job -work abroad -freelance
-be good enough for students to research you as a designer -be a teacher
-own a company
-be a boss!
Have a good understanding about print processes and special finishes and how i can apply these to fit in with the way i design.
-develop my portfolio -understand how the industry works
-manage stress levels -do the style of work like the area of industry i want to work for
-know exactly what i want to do in the industry
What do yo want to achieve this year?
At the end of this year i would like to know more about the way best to type within design how apply it most effectively. develop my own style of working with layout and imagery. what style do i feel most comfortable in using and what looks effective and professional. Be confident in what i can do especially on software.
-consistent professionalism -lots of contacts
-understand the industry - independent designer
What do you want to achieve at the end of your career?
I am interested in graphics for clothing and all the graphic products for river island (fashion store) producing there direction really inspires me. voucher pack shop window displays and clothes tags.
-dont have to worry too much about budgeting -be well known within the industry
-no debt -work in a range of environments
-enjoy a full time job -work abroad -freelance
-be good enough for students to research you as a designer -be a teacher
-own a company
-be a boss!
Monday 8 November 2010
PPD task one
What is industrial experience?
- Experience within the graphic design industry for students undergrads.
- A way to learn about how graphic designers work within the industry and a professional level.
What can i learn from the industry?
- How a practice works
- what kind of graphic designers work together
- How many people calloborate
- find out if you work alone or as a team
- at what pace oes the design team have to work to keep up with deadlines
What from/format does industrial experience take?
What areas of industry are you interested in?
- I would be interested in working with layout
- illustration
- image as type
- fashion retail
What are your concerns about inustrial experience?
- Not being fast enough to keep up with other designers
- Not being confident enough using software
- Having a mind block/ not thinking creativley!
- Sitting at a mac all day in an office !
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