Lecture four

How to sucessfully promote yourself in six easy steps!


Communication mix
-Exhibitons
-Personal selling
-Publicity
-Sales promo
-Direct mail/direct response to marketing
-sponsership
-advertising
-merchandising
-public relations
-trade fairs

[ important to get a range of methods to hit different target markets]

Getting there attention
- memorable business cards
-advertising
-events
-radio interviews
-write articles
-run a blog
-exploit social media
-publicity


*Need to get your name out there more and more

BUILD THIER INTEREST

-website
-portfolio
-information packs
-catalogue
-curation
-exhibition

*Give them something for free on your website E.G. layout tips colour etc.
*Offer your help to others at exhibition etc.
* carry examples of your work with you at all times.

CONVINCE THEM.

-artist statement
-recommendations
-testimonials
-awards
-community engagement
-professional bodies
-charity events

*ENSURE clients email you a thankyou put it in your C.V

MAKE THE OFFER IRRESISTABLE
- value proposition
-pricing strategies
-packaging
-try before you buy
-recommendations
-differentiation

[Have to know what were up against]


CLOSE THE SALE

-convenience
-buy it now
-right place/right time
-delivery
-personal selling
-interactive website

REINFORCE

-after sales service
-advertising
-pubic relations
-longevity
-merchandising
-maintaning contact
-building relationships

*Keep in touch with people email updates of what your doing now!

YOUTUBE:jonnycupcakes

AIDA

attention/ interest / desire / action

adverts are expensive need to find out certain things so that money isnt wasted!
- demographics of a magazine circulation, readaship subscribers,