How to sucessfully promote yourself in six easy steps!
-Direct mail/direct response to marketing
[ important to get a range of methods to hit different target markets]
Getting there attention
- memorable business cards
-run a blog
-exploit social media
*Need to get your name out there more and more
BUILD THIER INTEREST
*Give them something for free on your website E.G. layout tips colour etc.
*Offer your help to others at exhibition etc.
* carry examples of your work with you at all times.
*ENSURE clients email you a thankyou put it in your C.V
MAKE THE OFFER IRRESISTABLE
- value proposition
-try before you buy
[Have to know what were up against]
CLOSE THE SALE
-buy it now
-right place/right time
-after sales service
*Keep in touch with people email updates of what your doing now!
attention/ interest / desire / action
adverts are expensive need to find out certain things so that money isnt wasted!
- demographics of a magazine circulation, readaship subscribers,