"how to get yourself out there!!"
www.designcouncil.org <-- design stats
2% BIG AGENCY 11% medium agency 87% small agency
www.artscouncil.com
Marketing Roles
1. identify customers needs to develop new products
2. developing price strategies
3. promote products to target audiences
4. distribute products
5. add value to your product through customer benefits
6. monitor the performance
Need to listen to feedback from the public "What do they want?" how can i deliver?
BEST ADRESS BOOK!
- collect peoples adresses numbers of other creatives
- stay in contact
Value proposition
1. make it short
2. be specific
3. keep it simple
4. use customer language
5. pass the GUT feeling test!
BE EQUIPPED AND READY
- business cards
- pdfs of your work
- blog upto date with all proffesional work
INTERNAL
-skills - marketing
-personality - key objectives
-ambitions - oppurtunties
-key interests - collaborations
- values - resources
PAST <-------------> FUTURE
EXTERNAL
- awards - customer needs
-competitions - social trends
-testimonials - new technology
-press artical - political pressures
- exhibitions - economics
- environments
NETWORKING EVENTS
- gallery openings
- craft fairs
- art markets
NOTE: before you go what do you want to know potential clients get adresses
SETH GODIN- marketing books entrepeanur
Have to earn respect of friends and associates that will help me with my practice
NEGOTIATE AND CLOSE THE DEAL
- get it in writing
- hand over an invoice
Basic principles of marketing:
PRODUCT PRICE
creative input daily rate royalty free
PLACE PROMOTION
best location to sell marketing methods branding
sales environment value proposition
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