My ambition as a graphic designer is to be successful and known within the industry not only for the type of work i do but my dedication and personal interaction with my clients, I wish to collaborate with other designers and build up a diary of contacts and close friends on which i can rely on if in need.
I wish to be diverse in what i do and cope with various graphic design jobs such as editorial corporate and illustration my main aim is to use all of these sectors together. I would be interested in working with packaging a lot more as the interaction essence of design not only inspires me but excites me within.
I desire to be a freelance artist/ own a company yet this is very hard to get noticed and get yourself out there a lot of hard work will soon be well worth it as a student this scares me a little yet from what i have learnt from this module i understand how present myself to my clients and where to meet potential new ones.
I have learnt from my research your website is very important as a creative with visual means this needs to be exciting and corporate to appeal to all audiences many of the websites i have visit were complex and pretty much the same as each others. I have noticed the importance of a blog as when you see artists work and a short summary you almost think in there mind set and feel as if you know them this is really good aura and vibe to have with clients, so i will continue with mine.
Being interested in print finishes i think it would be valuable of my time to do a placement in a print company that way i can really understand the processes and valuation of certain designs this would make me more competitive at getting a job as an in house designer as you are mainly the only graphic designer in the company you need to be able to take artwork to the print level. by gaining a lot of experience now whist i can will expand my knowledge and make me more valuable.
Thursday, 9 December 2010
Task four
Who else is out there/ how good are they?
Who am I competing against?
What do they offer?
What makes me better?
What makes me different?
Tigerprint
Steph says hello
Elizabeth anne designs
Tigerprint-
Offer great competetions on their websites with cash prizes which links into giving something away for free. they also have great industry link with Marks and Spencer and have gained all of their custom designing gift wrap and cards. What i believe makes me better is the fact i know about paper based products and innovate ways into folding and interactive elements of design. I can use typography significantly and understand hierarchy of type. Good insight of effective ways to use colour and print finishes such as flocking embossing and de-bossing. cards are a common thing now they hold the same principles and have never changed since they were created its time for the new! Im different as i want to change the way we use design yet in an fun and imaginative way.
Steph says hello-
This is a freelance illustrator who has just finished her degree and started a new business she sells on sociey6 and has just opened an online etsy shop she offers free prints and runs little competitions of her own and gives away goodies with her products. has a good dilogue with customers and has a range of conatcts due to working with them or her work featuring in the magazine etc. what i believe makes me better my designs are diverse and dont paticulally work a simliar way every time. Im different because i design in a different way i like corporate illustrations not just light hearted.
Elizabeth anne designs-
I found a blog with lovely wedding stationary on designed by this artist I like this sort of thing as you want to be corporate yet have the freedom to have a creative flair on things as a freelance artist i haven't heard much of her work which could possibly mean not promoted herself very well. she has man excellent designs on her blog and has work. as i work in a hotel i would be able to leave business cards to be given out for wedding show rounds and possible a booklet of my previous work this way i am giving to my target market directly. As i wont just be dependent on this type of work it makes my success as a designer more likely!
SWOT analysis-
s-strengths
w-weaknesses
o-oppurtunities
t- threats
Steph says hello
Elizabeth anne designs
Tigerprint-
Offer great competetions on their websites with cash prizes which links into giving something away for free. they also have great industry link with Marks and Spencer and have gained all of their custom designing gift wrap and cards. What i believe makes me better is the fact i know about paper based products and innovate ways into folding and interactive elements of design. I can use typography significantly and understand hierarchy of type. Good insight of effective ways to use colour and print finishes such as flocking embossing and de-bossing. cards are a common thing now they hold the same principles and have never changed since they were created its time for the new! Im different as i want to change the way we use design yet in an fun and imaginative way.
Steph says hello-
This is a freelance illustrator who has just finished her degree and started a new business she sells on sociey6 and has just opened an online etsy shop she offers free prints and runs little competitions of her own and gives away goodies with her products. has a good dilogue with customers and has a range of conatcts due to working with them or her work featuring in the magazine etc. what i believe makes me better my designs are diverse and dont paticulally work a simliar way every time. Im different because i design in a different way i like corporate illustrations not just light hearted.
Elizabeth anne designs-
I found a blog with lovely wedding stationary on designed by this artist I like this sort of thing as you want to be corporate yet have the freedom to have a creative flair on things as a freelance artist i haven't heard much of her work which could possibly mean not promoted herself very well. she has man excellent designs on her blog and has work. as i work in a hotel i would be able to leave business cards to be given out for wedding show rounds and possible a booklet of my previous work this way i am giving to my target market directly. As i wont just be dependent on this type of work it makes my success as a designer more likely!
SWOT analysis-
s-strengths
w-weaknesses
o-oppurtunities
t- threats
Task three
How will i promote myself?
What do they want to hear? DESIGN SELLS!
What should i say to them? how can change there business for the better without saying what im going to do a good mission statement.
How will i communicate to them? website , mailshots , networking events
- Evaluate most effective marketing methods for my own practice AND effective methods to reach potential customers. 'place' which gives the best competitive advantage and be convenient for client.
Relate to the:
C-creating
C-communicating
D-delivering
V-value
T-target market
P-profit
Summary:
From the knowledge i have received from the what are you worth lecture, i have found it to be vitally important reaching out to my potential clients and how i portray me as a designer what are my qualities and inspires my design work what are my values. I have to get these across to my clients to win over there spirit for life this may be concerns in the environment eco designs as graphics uses a lot of paper results in a lot of waste do i value the important of recyclable materials etc. In order to this well i will need to have a positive position statement on my website home page. My website will be a main port of call for my clients as it is easily accessible and can feature previous design work, with examples of successful businesses such as innocent (smoothie making company) i have realised the importance of having a feedback section to keep in contact with my clients find out there wants needs and desires for the future products. Keeping a dialogue with customers i believe helps them relate to you on a personal level and more importantly the products you are producing. Where is the money? there is no need for me to be using my portfolio for designs which are not needed this wont excite potential clients or employers if i can create things which are new exciting and intriguing employers will be able to see the desire for me to work for there business and be a valued asset. If i was a freelance designer it just wouldnt be enough to create the communicating aspect and delivering it to companies will become essential to the success and who you communicate it to! Being a freelance designing is running your own business you have to work out how much your spening whats your hourly rate? and how much your selling for profit!
What do they want to hear? DESIGN SELLS!
What should i say to them? how can change there business for the better without saying what im going to do a good mission statement.
How will i communicate to them? website , mailshots , networking events
- Evaluate most effective marketing methods for my own practice AND effective methods to reach potential customers. 'place' which gives the best competitive advantage and be convenient for client.
Relate to the:
C-creating
C-communicating
D-delivering
V-value
T-target market
P-profit
Summary:
From the knowledge i have received from the what are you worth lecture, i have found it to be vitally important reaching out to my potential clients and how i portray me as a designer what are my qualities and inspires my design work what are my values. I have to get these across to my clients to win over there spirit for life this may be concerns in the environment eco designs as graphics uses a lot of paper results in a lot of waste do i value the important of recyclable materials etc. In order to this well i will need to have a positive position statement on my website home page. My website will be a main port of call for my clients as it is easily accessible and can feature previous design work, with examples of successful businesses such as innocent (smoothie making company) i have realised the importance of having a feedback section to keep in contact with my clients find out there wants needs and desires for the future products. Keeping a dialogue with customers i believe helps them relate to you on a personal level and more importantly the products you are producing. Where is the money? there is no need for me to be using my portfolio for designs which are not needed this wont excite potential clients or employers if i can create things which are new exciting and intriguing employers will be able to see the desire for me to work for there business and be a valued asset. If i was a freelance designer it just wouldnt be enough to create the communicating aspect and delivering it to companies will become essential to the success and who you communicate it to! Being a freelance designing is running your own business you have to work out how much your spening whats your hourly rate? and how much your selling for profit!
Task two
Where are they?- How will they find me?
Ideas at the wrong time vs ideas at the right time
P- politicians
E- economics
S- society
T- technology
Whats affecting our target audience you are designing for?
- research statistics on target audience - life balance etc
Four examples of client group:
Local:
National:
European:
Transnational:
Ideas at the wrong time vs ideas at the right time
P- politicians
E- economics
S- society
T- technology
Whats affecting our target audience you are designing for?
- research statistics on target audience - life balance etc
Four examples of client group:
Local:
National:
European:
Transnational:
WORLDWIDE(except Asia and Scandinavia)
CWC International
Contact: Koko Nakano
611 Broadway, Suite 730
New York, NY 10012
USA
agent@cwc-i.com
tel 1-646 486-6586
fax 1-646 486-7622
Contact: Koko Nakano
611 Broadway, Suite 730
New York, NY 10012
USA
agent@cwc-i.com
tel 1-646 486-6586
fax 1-646 486-7622
ASIA
Cross World Connections
4-3, 2F Saragaku-cho, Shibuya-ku
Tokyo 150-0033
Japan
agents@cwctokyo.com
tel 81-3- 3469 0745/0746
fax 81-3 3496 0747
4-3, 2F Saragaku-cho, Shibuya-ku
Tokyo 150-0033
Japan
agents@cwctokyo.com
tel 81-3- 3469 0745/0746
fax 81-3 3496 0747
SCANDINAVIA
to contact me directly
stina@stinapersson.com
stina@stinapersson.com
Task one
-WHO AM I?
What do i like designing? - paper based intriguing booklet designs - childrens artwork- illustration - surface pattern design - Retail clothes tags window displays
What skills do i have and how do they relate to your client group? -drawing - understanding of target markets - software skills
What skills do i need? and what skills do you need to develop? - professional understanding of a variety of print processes - a broader portfolio into illustration on corporate products - intriguing hand crafted products - deeper understanding of colour theory - software skills
What are your proffesional/ creative aims and how do they relate to your clients needs? - i want to be diverse in what i do be illustrative with a corprate edge E.G t-shirts then booklets for collections etc
How can i apply what i learnt from lecture one :
Marketing roles
- identfy customers needs to develop new products
- I CAN USE THIS TO GET MYSELF INTO THE INDUSTRY BY IDENIFING CUSTOMERS NEEDS AND APPLYING THAT KNOWLEDGE TO MY ATWORK FOR MY PROTFOLIO TO ADDRESS WHAT THEY WANT.
- listening to feedback from clients ( how can i dig into this infomation? )
- being equipped and ready, business cards ( begin to look into designing them)
FOUR P's
PRODUCT PLACE PROMOTION PRICE
Summary
From the marketing lecture what i have learnt about me as a designer i can find out what the current market needs are and apply my current design practice work to fit into the " niche" . The type of industry i want to work for is mainly within the retail sector where the four P's are very relevant I will provide the creative element of the product yet what i will design will be affected by the price place and promotion of the product there is only so much i will be paid to carry out the work and the successfulness of the product will depend on the consumer. So promotion will be important where are my clients how will they see relevant advertisements? How much will the item cost am i out pricing the market etc how much will it cost me to design will i be making a profit. All the elements of the four P's have to be precise other wise the product will fail in the market. Currently in my design practice i do questionnaires and have interim crits of my work to see how im doing and potentially this is what companies do to find out the information they need to be a successful trader in the retail sector. designing for the needs of the client whos buying it can be difficult yet so rewarding.
What do i like designing? - paper based intriguing booklet designs - childrens artwork- illustration - surface pattern design - Retail clothes tags window displays
What skills do i have and how do they relate to your client group? -drawing - understanding of target markets - software skills
What skills do i need? and what skills do you need to develop? - professional understanding of a variety of print processes - a broader portfolio into illustration on corporate products - intriguing hand crafted products - deeper understanding of colour theory - software skills
What are your proffesional/ creative aims and how do they relate to your clients needs? - i want to be diverse in what i do be illustrative with a corprate edge E.G t-shirts then booklets for collections etc
How can i apply what i learnt from lecture one :
Marketing roles
- identfy customers needs to develop new products
- I CAN USE THIS TO GET MYSELF INTO THE INDUSTRY BY IDENIFING CUSTOMERS NEEDS AND APPLYING THAT KNOWLEDGE TO MY ATWORK FOR MY PROTFOLIO TO ADDRESS WHAT THEY WANT.
- listening to feedback from clients ( how can i dig into this infomation? )
- being equipped and ready, business cards ( begin to look into designing them)
FOUR P's
PRODUCT PLACE PROMOTION PRICE
Summary
From the marketing lecture what i have learnt about me as a designer i can find out what the current market needs are and apply my current design practice work to fit into the " niche" . The type of industry i want to work for is mainly within the retail sector where the four P's are very relevant I will provide the creative element of the product yet what i will design will be affected by the price place and promotion of the product there is only so much i will be paid to carry out the work and the successfulness of the product will depend on the consumer. So promotion will be important where are my clients how will they see relevant advertisements? How much will the item cost am i out pricing the market etc how much will it cost me to design will i be making a profit. All the elements of the four P's have to be precise other wise the product will fail in the market. Currently in my design practice i do questionnaires and have interim crits of my work to see how im doing and potentially this is what companies do to find out the information they need to be a successful trader in the retail sector. designing for the needs of the client whos buying it can be difficult yet so rewarding.
Friday, 26 November 2010
Lecture five
10 steps for a future you!
1. Proactive
-stimulus - respond
-stimulus-choice-respond
2. project
-develop a vision for your future
-create a principal centered personal mission statement
-extend the mission into long term goals
3. Provide
-clear explanations to people
-speak in their language--->not yours
-talk about benefits not procceses
4. Prioritise
-put first things first
-keep a proper balance
-stick to your personal mission
5. Presents
-think win/win
-seek outcomes and relationships that are mutually benefitial
-do a favour gain a favour
[ coffee with kloog] --> business man gives advice to others to find gaps in the market!
Kohlbergs Theory
pre-conventional conventional post conventional
- i want - i would be happy to - we can
-why should i - your needs - together
-nobody listens - i understand - mutual benefit
-short term - medium term - long term
dependant independant interdependant
6. Pause
- pause and listen- give all your attention
-empathise walk in their shoes
-dont re itterate or interperate just listen
- do you really feel the way they feel or are you just saying that?
7. Proven
-consistency
-integrity
-reliability
What type of designer am i ? fluctuate style or reliable worker?
8. Partner
- synergy multiple talents
-work with others outside your field to achieve greatness
9. Pit-stop
-sharpen up bolt on get new stuff
-rest revitilise
-explore challenge excite
10. Propel
-extinguish your fears
-exude confidence
-instic faith
*too easy to say NO!
*evrybodys scared!
* dont let things hold you back
-If you dont belive in yourself why should others?!
-Dont say im just!....the student designer etc BE PROUD!
1. Proactive
-stimulus - respond
-stimulus-choice-respond
2. project
-develop a vision for your future
-create a principal centered personal mission statement
-extend the mission into long term goals
3. Provide
-clear explanations to people
-speak in their language--->not yours
-talk about benefits not procceses
4. Prioritise
-put first things first
-keep a proper balance
-stick to your personal mission
5. Presents
-think win/win
-seek outcomes and relationships that are mutually benefitial
-do a favour gain a favour
[ coffee with kloog] --> business man gives advice to others to find gaps in the market!
Kohlbergs Theory
pre-conventional conventional post conventional
- i want - i would be happy to - we can
-why should i - your needs - together
-nobody listens - i understand - mutual benefit
-short term - medium term - long term
dependant independant interdependant
6. Pause
- pause and listen- give all your attention
-empathise walk in their shoes
-dont re itterate or interperate just listen
- do you really feel the way they feel or are you just saying that?
7. Proven
-consistency
-integrity
-reliability
What type of designer am i ? fluctuate style or reliable worker?
8. Partner
- synergy multiple talents
-work with others outside your field to achieve greatness
9. Pit-stop
-sharpen up bolt on get new stuff
-rest revitilise
-explore challenge excite
10. Propel
-extinguish your fears
-exude confidence
-instic faith
*too easy to say NO!
*evrybodys scared!
* dont let things hold you back
-If you dont belive in yourself why should others?!
-Dont say im just!....the student designer etc BE PROUD!
Seminar two
Values Attributes Skills
-environment -hard worker -software
-traditionalist -team player
-vegitarian -see the funny side
-activist -initiative
-social change -direct
50 Words about me!
What drives me as a designer is discovering line and shapes adding personal touches to everything i do. Exploring where line is used and how i can apply it to various projects inspires me to break the barriers of very controlled aspects of the design industry. Social change interests me and the psychology of design. As my designs are lighthearted this can help people relate to what im doing and speak to them o a personal level.
Words to add to mission statement
Observational
individual
enthusiastic
experimental
optimistic
dedication
practical recycling
research
team player
handmade
craft
-environment -hard worker -software
-traditionalist -team player
-vegitarian -see the funny side
-activist -initiative
-social change -direct
50 Words about me!
What drives me as a designer is discovering line and shapes adding personal touches to everything i do. Exploring where line is used and how i can apply it to various projects inspires me to break the barriers of very controlled aspects of the design industry. Social change interests me and the psychology of design. As my designs are lighthearted this can help people relate to what im doing and speak to them o a personal level.
Words to add to mission statement
Observational
individual
enthusiastic
experimental
optimistic
dedication
practical recycling
research
team player
handmade
craft
Lecture four
How to sucessfully promote yourself in six easy steps!
Communication mix
-Exhibitons
-Personal selling
-Publicity
-Sales promo
-Direct mail/direct response to marketing
-sponsership
-advertising
-merchandising
-public relations
-trade fairs
[ important to get a range of methods to hit different target markets]
Getting there attention
- memorable business cards
-advertising
-events
-radio interviews
-write articles
-run a blog
-exploit social media
-publicity
*Need to get your name out there more and more
BUILD THIER INTEREST
-website
-portfolio
-information packs
-catalogue
-curation
-exhibition
*Give them something for free on your website E.G. layout tips colour etc.
*Offer your help to others at exhibition etc.
* carry examples of your work with you at all times.
CONVINCE THEM.
-artist statement
-recommendations
-testimonials
-awards
-community engagement
-professional bodies
-charity events
*ENSURE clients email you a thankyou put it in your C.V
MAKE THE OFFER IRRESISTABLE
- value proposition
-pricing strategies
-packaging
-try before you buy
-recommendations
-differentiation
[Have to know what were up against]
CLOSE THE SALE
-convenience
-buy it now
-right place/right time
-delivery
-personal selling
-interactive website
REINFORCE
-after sales service
-advertising
-pubic relations
-longevity
-merchandising
-maintaning contact
-building relationships
*Keep in touch with people email updates of what your doing now!
YOUTUBE:jonnycupcakes
AIDA
attention/ interest / desire / action
adverts are expensive need to find out certain things so that money isnt wasted!
- demographics of a magazine circulation, readaship subscribers,
Communication mix
-Exhibitons
-Personal selling
-Publicity
-Sales promo
-Direct mail/direct response to marketing
-sponsership
-advertising
-merchandising
-public relations
-trade fairs
[ important to get a range of methods to hit different target markets]
Getting there attention
- memorable business cards
-advertising
-events
-radio interviews
-write articles
-run a blog
-exploit social media
-publicity
*Need to get your name out there more and more
BUILD THIER INTEREST
-website
-portfolio
-information packs
-catalogue
-curation
-exhibition
*Give them something for free on your website E.G. layout tips colour etc.
*Offer your help to others at exhibition etc.
* carry examples of your work with you at all times.
CONVINCE THEM.
-artist statement
-recommendations
-testimonials
-awards
-community engagement
-professional bodies
-charity events
*ENSURE clients email you a thankyou put it in your C.V
MAKE THE OFFER IRRESISTABLE
- value proposition
-pricing strategies
-packaging
-try before you buy
-recommendations
-differentiation
[Have to know what were up against]
CLOSE THE SALE
-convenience
-buy it now
-right place/right time
-delivery
-personal selling
-interactive website
REINFORCE
-after sales service
-advertising
-pubic relations
-longevity
-merchandising
-maintaning contact
-building relationships
*Keep in touch with people email updates of what your doing now!
YOUTUBE:jonnycupcakes
AIDA
attention/ interest / desire / action
adverts are expensive need to find out certain things so that money isnt wasted!
- demographics of a magazine circulation, readaship subscribers,
Lecture three
Value- what are you worth?
documentry- century of yourself
(designer consumer society)
The EXPERTS
drucker-1985
mihaly 1997
Philip kotler- Look up on you tube!
C- creating
C- communicating
D- delivering
V- value
T- target market
P- profit
*getting someone to fall in love with your brand used to be winning over their heart now its all about their spirits (Love for the world!)
*delivering began by name address male/female now you need to talk o the customers help design customers help design products E>G |INNOCENT
MASLOWS hierachy of need
Self actualisation
Esteem
Love/ belongings
Safety
Physilogical
Where is the money??
Greatest human need Reduced human need
= =
Greatest Market potential Lower market potential
-Food industry -Organic faming
-Housing - Holiday cottages
-Utilities -Home insulation
-Medicine -Health spas
-Transport - conservation
-Construction - Religion
-Water - Swimming pools
-New tech - alternative tech
*Aim and specific aims of a company stay the same yet objectives change every year
*WHEN writing my mission statement dont say what your actually going to do leave it open yet show the spririt behind what you do.
documentry- century of yourself
(designer consumer society)
The EXPERTS
drucker-1985
mihaly 1997
Philip kotler- Look up on you tube!
C- creating
C- communicating
D- delivering
V- value
T- target market
P- profit
*getting someone to fall in love with your brand used to be winning over their heart now its all about their spirits (Love for the world!)
*delivering began by name address male/female now you need to talk o the customers help design customers help design products E>G |INNOCENT
MASLOWS hierachy of need
Self actualisation
Esteem
Love/ belongings
Safety
Physilogical
Where is the money??
Greatest human need Reduced human need
= =
Greatest Market potential Lower market potential
-Food industry -Organic faming
-Housing - Holiday cottages
-Utilities -Home insulation
-Medicine -Health spas
-Transport - conservation
-Construction - Religion
-Water - Swimming pools
-New tech - alternative tech
*Aim and specific aims of a company stay the same yet objectives change every year
*WHEN writing my mission statement dont say what your actually going to do leave it open yet show the spririt behind what you do.
Lecture two
Ideas at the wrong time!
P- politions could not see the beneifit
E- economics
S- society
T-technology
ideas at the right time!
e.g. concord
be aware of the economics read newspapers broadsheets once a week to keep up to date
Do you have an informed opinion?
political
these are international local and trade laws tax breaks human rights are all important factors of design for the public sector.
technology
wired guardian economist
do we know the latest thinking or just whats in the shops!
social
do you know whats effecting people
work-life balance
eco-aware?
debt recovery
grow your own
PEst analysis what is affecting the target audience you are designing for?
Evolutionary----revolutionary
Manager------oppurtunist <---------WHAT TYPE OF DESIGNER ARE YOU??
Cautious------risk taker
Where do oppurtunities come from?
-trends - tech - political change - economic chnage - human need - problems - research
technology<--------------->market
Push and pull
Project manager skills
1. define the problem
2. build confidence
3.problem solving
4. risk analysis
5. psyical resources
6. planning
7. human resources
8. quality control
COMMUNICATE!
how do you know its a good oppurtunity?
Look at your competitors
- how many are there?
-how well are they doing?
-what do they do well?
- what could you do to improve
www.getsetforbuiness.com
P- politions could not see the beneifit
E- economics
S- society
T-technology
ideas at the right time!
e.g. concord
be aware of the economics read newspapers broadsheets once a week to keep up to date
Do you have an informed opinion?
political
these are international local and trade laws tax breaks human rights are all important factors of design for the public sector.
technology
wired guardian economist
do we know the latest thinking or just whats in the shops!
social
do you know whats effecting people
work-life balance
eco-aware?
debt recovery
grow your own
PEst analysis what is affecting the target audience you are designing for?
Evolutionary----revolutionary
Manager------oppurtunist <---------WHAT TYPE OF DESIGNER ARE YOU??
Cautious------risk taker
Where do oppurtunities come from?
-trends - tech - political change - economic chnage - human need - problems - research
technology<--------------->market
Push and pull
Project manager skills
1. define the problem
2. build confidence
3.problem solving
4. risk analysis
5. psyical resources
6. planning
7. human resources
8. quality control
COMMUNICATE!
how do you know its a good oppurtunity?
Look at your competitors
- how many are there?
-how well are they doing?
-what do they do well?
- what could you do to improve
www.getsetforbuiness.com
Lecture one
"how to get yourself out there!!"
www.designcouncil.org <-- design stats
2% BIG AGENCY 11% medium agency 87% small agency
www.artscouncil.com
Marketing Roles
1. identify customers needs to develop new products
2. developing price strategies
3. promote products to target audiences
4. distribute products
5. add value to your product through customer benefits
6. monitor the performance
Need to listen to feedback from the public "What do they want?" how can i deliver?
BEST ADRESS BOOK!
- collect peoples adresses numbers of other creatives
- stay in contact
Value proposition
1. make it short
2. be specific
3. keep it simple
4. use customer language
5. pass the GUT feeling test!
BE EQUIPPED AND READY
- business cards
- pdfs of your work
- blog upto date with all proffesional work
INTERNAL
-skills - marketing
-personality - key objectives
-ambitions - oppurtunties
-key interests - collaborations
- values - resources
PAST <-------------> FUTURE
EXTERNAL
- awards - customer needs
-competitions - social trends
-testimonials - new technology
-press artical - political pressures
- exhibitions - economics
- environments
NETWORKING EVENTS
- gallery openings
- craft fairs
- art markets
NOTE: before you go what do you want to know potential clients get adresses
SETH GODIN- marketing books entrepeanur
Have to earn respect of friends and associates that will help me with my practice
NEGOTIATE AND CLOSE THE DEAL
- get it in writing
- hand over an invoice
Basic principles of marketing:
PRODUCT PRICE
creative input daily rate royalty free
PLACE PROMOTION
best location to sell marketing methods branding
sales environment value proposition
www.designcouncil.org <-- design stats
2% BIG AGENCY 11% medium agency 87% small agency
www.artscouncil.com
Marketing Roles
1. identify customers needs to develop new products
2. developing price strategies
3. promote products to target audiences
4. distribute products
5. add value to your product through customer benefits
6. monitor the performance
Need to listen to feedback from the public "What do they want?" how can i deliver?
BEST ADRESS BOOK!
- collect peoples adresses numbers of other creatives
- stay in contact
Value proposition
1. make it short
2. be specific
3. keep it simple
4. use customer language
5. pass the GUT feeling test!
BE EQUIPPED AND READY
- business cards
- pdfs of your work
- blog upto date with all proffesional work
INTERNAL
-skills - marketing
-personality - key objectives
-ambitions - oppurtunties
-key interests - collaborations
- values - resources
PAST <-------------> FUTURE
EXTERNAL
- awards - customer needs
-competitions - social trends
-testimonials - new technology
-press artical - political pressures
- exhibitions - economics
- environments
NETWORKING EVENTS
- gallery openings
- craft fairs
- art markets
NOTE: before you go what do you want to know potential clients get adresses
SETH GODIN- marketing books entrepeanur
Have to earn respect of friends and associates that will help me with my practice
NEGOTIATE AND CLOSE THE DEAL
- get it in writing
- hand over an invoice
Basic principles of marketing:
PRODUCT PRICE
creative input daily rate royalty free
PLACE PROMOTION
best location to sell marketing methods branding
sales environment value proposition
Profile
Are you a highly creative middleweight to senior graphic designer with a passion for fashion? Do you have first class skills across both print & digital front end visuals? Have you got experience designing for high-end fashion retail clients possibly in a Publishing House, Retailer or Design Agency - and have you worked within a high pressure creative environment across fashion brands?
The Role
This is a very exciting middleweight to senior graphic design role for a highly creative, fashion loving, graphic designer. You will be joining a brilliant team, working alongside fashion forward and highly respected individuals within fashion retail. You will be part of the core team, creating both beautiful & functional designs to drive the marketing and communication forward. You will be working across various print collateral - brochures, posters, leaflets & design templates using InDesign, Photoshop and Illustrator (or freehand). On the digital side – you must have experience of creating front end visuals for Websites, Microsites and e-newsletters along with good Photoshop retouching skills – you must have good working knowledge of Flash, HTML & CSS
Company
High-end and popular fashion retail brand with a down to earth, friendly and Business Savvy team. They are based near Dublin and are the market leader in their sector. This is a great time to be joining a well respected brand offering fantastic guidance and career progression.
Are you a highly creative middleweight to senior graphic designer with a passion for fashion? Do you have first class skills across both print & digital front end visuals? Have you got experience designing for high-end fashion retail clients possibly in a Publishing House, Retailer or Design Agency - and have you worked within a high pressure creative environment across fashion brands?
The Role
This is a very exciting middleweight to senior graphic design role for a highly creative, fashion loving, graphic designer. You will be joining a brilliant team, working alongside fashion forward and highly respected individuals within fashion retail. You will be part of the core team, creating both beautiful & functional designs to drive the marketing and communication forward. You will be working across various print collateral - brochures, posters, leaflets & design templates using InDesign, Photoshop and Illustrator (or freehand). On the digital side – you must have experience of creating front end visuals for Websites, Microsites and e-newsletters along with good Photoshop retouching skills – you must have good working knowledge of Flash, HTML & CSS
Company
High-end and popular fashion retail brand with a down to earth, friendly and Business Savvy team. They are based near Dublin and are the market leader in their sector. This is a great time to be joining a well respected brand offering fantastic guidance and career progression.
I have been looking into the applications for jobs that i may be interesting in applying for after university this will help me get my portfolio upto date and contain the artwork specifically aimed for the role i want.
Packaging Designer – Beauty / Toiletries – circa 30k
You are a packaging designer with extensive experience in the beauty or fragrance arena. They are a leading fashion retailer that most people would give their right arm to work for.
The perfect candidate for this role would be a conceptual designer with a stunning folio demonstrating a wealth of packaging, gift packs and POS for the hi-end beauty sector. You must be also be a confident communicator that can juggle multiple projects and be able to present your own concepts. Excellent CS3 skills are essential.
The role
You will be working alongside the in-house creative team, predominantly on their new fragrance and toiletry ranges for men and women. Developing the brand for each range and producing visuals and artwork for packaging and POS - this is a highly conceptual role that requires someone that is unique and diverse in their approach to design. Good hands on skills are important as while there is an artworking team you will often be expected to carry projects through to print ready stage.
The company
A leading fashion retailer that is expanding their non-fashion offering. A great place to work that presents their staff with the opportunity to be original and really push the creative boundaries.
This is a packaging designer’s dream role. If you have a strong portfolio in either beauty, fragrance or toiletry packaging and are looking for your next role then please send your CV and samples of your work to sunni@profilescreative.com as soon as possible.
Packaging Designer – Beauty / Toiletries – circa 30k
You are a packaging designer with extensive experience in the beauty or fragrance arena. They are a leading fashion retailer that most people would give their right arm to work for.
The perfect candidate for this role would be a conceptual designer with a stunning folio demonstrating a wealth of packaging, gift packs and POS for the hi-end beauty sector. You must be also be a confident communicator that can juggle multiple projects and be able to present your own concepts. Excellent CS3 skills are essential.
The role
You will be working alongside the in-house creative team, predominantly on their new fragrance and toiletry ranges for men and women. Developing the brand for each range and producing visuals and artwork for packaging and POS - this is a highly conceptual role that requires someone that is unique and diverse in their approach to design. Good hands on skills are important as while there is an artworking team you will often be expected to carry projects through to print ready stage.
The company
A leading fashion retailer that is expanding their non-fashion offering. A great place to work that presents their staff with the opportunity to be original and really push the creative boundaries.
This is a packaging designer’s dream role. If you have a strong portfolio in either beauty, fragrance or toiletry packaging and are looking for your next role then please send your CV and samples of your work to sunni@profilescreative.com as soon as possible.
| ||||||||||||||||||||
What i want to achieve at the end of the course?
Have a good understanding about print processes and special finishes and how i can apply these to fit in with the way i design.
-develop my portfolio -understand how the industry works
-manage stress levels -do the style of work like the area of industry i want to work for
-know exactly what i want to do in the industry
What do yo want to achieve this year?
At the end of this year i would like to know more about the way best to type within design how apply it most effectively. develop my own style of working with layout and imagery. what style do i feel most comfortable in using and what looks effective and professional. Be confident in what i can do especially on software.
-consistent professionalism -lots of contacts
-understand the industry - independent designer
What do you want to achieve at the end of your career?
I am interested in graphics for clothing and all the graphic products for river island (fashion store) producing there direction really inspires me. voucher pack shop window displays and clothes tags.
-dont have to worry too much about budgeting -be well known within the industry
-no debt -work in a range of environments
-enjoy a full time job -work abroad -freelance
-be good enough for students to research you as a designer -be a teacher
-own a company
-be a boss!
Have a good understanding about print processes and special finishes and how i can apply these to fit in with the way i design.
-develop my portfolio -understand how the industry works
-manage stress levels -do the style of work like the area of industry i want to work for
-know exactly what i want to do in the industry
What do yo want to achieve this year?
At the end of this year i would like to know more about the way best to type within design how apply it most effectively. develop my own style of working with layout and imagery. what style do i feel most comfortable in using and what looks effective and professional. Be confident in what i can do especially on software.
-consistent professionalism -lots of contacts
-understand the industry - independent designer
What do you want to achieve at the end of your career?
I am interested in graphics for clothing and all the graphic products for river island (fashion store) producing there direction really inspires me. voucher pack shop window displays and clothes tags.
-dont have to worry too much about budgeting -be well known within the industry
-no debt -work in a range of environments
-enjoy a full time job -work abroad -freelance
-be good enough for students to research you as a designer -be a teacher
-own a company
-be a boss!
Monday, 8 November 2010
PPD task one
What is industrial experience?
- Experience within the graphic design industry for students undergrads.
- A way to learn about how graphic designers work within the industry and a professional level.
What can i learn from the industry?
- How a practice works
- what kind of graphic designers work together
- How many people calloborate
- find out if you work alone or as a team
- at what pace oes the design team have to work to keep up with deadlines
What from/format does industrial experience take?
What areas of industry are you interested in?
- I would be interested in working with layout
- illustration
- image as type
- fashion retail
What are your concerns about inustrial experience?
- Not being fast enough to keep up with other designers
- Not being confident enough using software
- Having a mind block/ not thinking creativley!
- Sitting at a mac all day in an office !
Monday, 10 May 2010
Problem Analysis - Rationale.
Brief: (What is the problem you intend to solve?)
First year students joining the BA hons graphic design programme being able to cope with the work load and help them get organise and mange time effectively.
Who needs to know?
First year students attending Leeds College of Art in September '10.
What do they need to know?
-How to jot down events and timetables sessions in order to keep organised.
-Know when and where to find tutors for help etc.
-Tips on when to book print rooms and when to access workshops
Why do they need to know?
They need to know in order to pass their first year stress free!!
What will they respond to?
A diary Which will be visually interesting and engaging to first years who have just been accepted onto a Graphic design program.
What research is required?
Primary..
- What I did on each week of the program in order to inform then one step ahead what will be happening and expected of them.
- Tips from other students which would have helped them on the course.
- Taxi numbers etc to help them with living as well as uni life.
- Research into night life to give them a freshers pack which will be handy!
Secondary..
- other diaries on the market for students
- Paper folds to make the diary more engaging.
Personal and professional development Sheet
Which of these words describe you as an individual?
Critical
Which of these words best describe your approach to life?
Impulsive
What do you want to be?
Decisive
Which of the following qualities do you look for in others?
Focus
List ten things which you have learnt.
1.Organisation 2.Other types of graphic design e.g. Type and layout
3.software skills 4.Commitment
5.Colour basics 6. More illustration styles
7. Some technical skills photography 8. Grid systems within publications
9. How to work effectively in a group 10. To be punctual!
List ten things which you want to learn.
1. Time management 2. Crafting of final products to a professional standard
3. Blog everyday! 4. Applying illustrations to commercial products
5. 6.
7. 8.
9. 10.
Which of these words describe your ambition as a designer?
Commercial
What do you want your work to do?
Package, Promote
Which of the following words do you associate with your work?
Idea, image, type
Which of the following areas have you developed your skills in?
Type, idea generation, drawing
Which of the following areas do you need to develop your skills in?
Photography, Composition
Which of the following are you interested in developing your skills in?
Interactive design, book design, print, motion graphics
Saturday, 13 February 2010
Self Evaluation.
1. What skills have you developed through this module and how effectively do you think you have
applied them? Throughout this module i have developed skills on photoshop and how to make a pdf work successfully. also i have worked more on documenting my work throughout my sketchbook and tried to be as thorough as possible when explaining my ideas.
2. What approaches to/methods of research have you developed and how have they informed your
design development process? methods of research i did a lot of my primary research by gathering photos of textures in different environments and gathered nature objects such as leaves to draw from and work with. By documenting all this in a sketchbook i got a lot from it as it was easier to see where i was going from one stage to the next,
3. What strengths can you identify in your work and how have/will you capitalise on these? My strengths throughout this project was documentation and i will use the same methods of documenting throughout the next module.
4. What weaknesses can you identify in your work and how will you address these more fully? The weaknesses throughout this module was my final idea of the books they looked unprofessional and scruffy, I am unsure of the processes when it comes to bringing everything together at the end and with this project i have really disappointed myself after putting a lot of effort into every other aspect of the brief and it not coming together as i would have hoped.
5. Identify five things that you will do differently next time and what do you expect to gain from doing
these?
1.lots of primary research- helps to gather a range of possible solutions.
2.dont look at the obvious within the brief go outside the box think of solutions which would not be apparent at first- create something new and innovative.
3. give extra time for bringing the product together-more professional feel to it.
4.time management-finishing the project for the studio deadline not hand in!-less stressful dont rush!!
5.if unsure ask!- final product is sliping because unsure on some of the programs ending up a botch job with the knowledge i know!
Attendance 4
Punctuality 5
Motivation 4
Commitment 4
Quantity of work produced 4
Quality of work produced 3
Contribution to the group 4
applied them? Throughout this module i have developed skills on photoshop and how to make a pdf work successfully. also i have worked more on documenting my work throughout my sketchbook and tried to be as thorough as possible when explaining my ideas.
2. What approaches to/methods of research have you developed and how have they informed your
design development process? methods of research i did a lot of my primary research by gathering photos of textures in different environments and gathered nature objects such as leaves to draw from and work with. By documenting all this in a sketchbook i got a lot from it as it was easier to see where i was going from one stage to the next,
3. What strengths can you identify in your work and how have/will you capitalise on these? My strengths throughout this project was documentation and i will use the same methods of documenting throughout the next module.
4. What weaknesses can you identify in your work and how will you address these more fully? The weaknesses throughout this module was my final idea of the books they looked unprofessional and scruffy, I am unsure of the processes when it comes to bringing everything together at the end and with this project i have really disappointed myself after putting a lot of effort into every other aspect of the brief and it not coming together as i would have hoped.
5. Identify five things that you will do differently next time and what do you expect to gain from doing
these?
1.lots of primary research- helps to gather a range of possible solutions.
2.dont look at the obvious within the brief go outside the box think of solutions which would not be apparent at first- create something new and innovative.
3. give extra time for bringing the product together-more professional feel to it.
4.time management-finishing the project for the studio deadline not hand in!-less stressful dont rush!!
5.if unsure ask!- final product is sliping because unsure on some of the programs ending up a botch job with the knowledge i know!
Attendance 4
Punctuality 5
Motivation 4
Commitment 4
Quantity of work produced 4
Quality of work produced 3
Contribution to the group 4
Wednesday, 10 February 2010
Collection 100 rational
Product and distribution, why have you made this decision?
As i am making a series of books i will need to distribute them. Packaging would be difficult and unnecessary for a book that would be on a shelf. I am observing texture i am not promoting it I'm observing something that is already there.
Who is your audience and how do you intend to engage with them?
My target audience is very wide and variable Everyone can interact with this product if your interested in surface texture.
What is the function of the product- is it supposed to inform/ educate/ document/ entertain/ instruct?
My product documents i have made this decision due to the nature of what my subject matter is... textures. I will document them through a visual diary/ book.
How will the audience interact with the product?
The audience can interact with my product by looking at each page they will be in a concertina format so every page will need to be lifted up to look at.
As i am making a series of books i will need to distribute them. Packaging would be difficult and unnecessary for a book that would be on a shelf. I am observing texture i am not promoting it I'm observing something that is already there.
Who is your audience and how do you intend to engage with them?
My target audience is very wide and variable Everyone can interact with this product if your interested in surface texture.
What is the function of the product- is it supposed to inform/ educate/ document/ entertain/ instruct?
My product documents i have made this decision due to the nature of what my subject matter is... textures. I will document them through a visual diary/ book.
How will the audience interact with the product?
The audience can interact with my product by looking at each page they will be in a concertina format so every page will need to be lifted up to look at.
Monday, 1 February 2010
For the collect 100 project i have decided to look at textures. this was relevant because i think they are interesting to work wih as everything has a texture! looking into textures initially i thought i would be dealing with physical textures but after researching into this there are many programs which you can create visual textures. To relate this into my design practice work i will be developing 4 books each with a different subject involving textures they all will be observational studies of the textures. I will be cutting a window from the pages to keep the work in small sections so they look more professional. i have made some design desicions about how the book will fold out i plan on doing a concetina due to the fact the subject is something which you interact with and a believe this fold pushes this idea forward. I want to work in a mix media way with the use of photography papers drawings etc.
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